Learning objective 4

Throughout the process of planning and conducting my campaign i must regularly monitor my own progress and examine my achievements and aims.
I must constantly ask myself if i am achieving what i set out to achieve, and if not,  why not - and then i should ask what i need to do to get nearer to achieving my intentions.
I must actively use my reflections to inform, shape or modify my work as i think appropriate.
When the campaign is over i should also include an investigation into the the effectiveness. This could be carried out by gathering feedback from my target audience using methods such as questionnaire's or focus groups

• Examine where i succeed and where i do not succeed
• consider areas for improvement
• Alter intentions or plans where necessary in order to achieve my aims

At the end of the process i should think about what i have learnt, and how i can put this learning to good use in my next project. :)